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Time for a little science lesson: Time, space and mass are the fundamental dimensions of the universe. Your business is part of the universe. Therefore, time, space and mass are the fundamental dimensions of your business.
OK, you won't be tested on this--at least not with multiple-choice or essay questions. But your customers will be testing your business every moment, says Stan Davis, purveyor of the above theory with Christopher Meyer. The two are co-authors ofBlur: The Speed of Change in the Connected Economy(Warner Books, $14, 212-522-7200).
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