Turn To The IndexOnce upon a time, there was a Dow Jones Industrial Average . . .

Financial historians and others interested in the origins of anentity that impacts the lives of every American--the Dow JonesIndustrial Average (DJIA)--will find the new book,TheMarket's Measure, edited by John A. Prestbo (Dow JonesIndexes, $39.95), an entertaining and enlightening read.

Packed with 137 photos, this glossy coffee table book chroniclesthe highs and lows of the DJIA from its origin in 1896 as a vehiclefor newspaper man Charles H. Dow to measure daily and historicaltrading activities of the New York Stock Exchange. The bookjuxtaposes the Dow's rises and falls against the historicalhappenings in the United States and the world, giving readers anintriguing look at how tightly the two have been intertwined overthe years.