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The nation's grocery shoppers have one question to ask:What's new? In a recent survey released by trade associationGrocery Manufacturers of America, paying attention to the freshnessdating of food products was cited as the top up-and-coming trend ingrocery shopping.
Although perennial favorites such as cereal and dairy productshave long been judged according to their timeliness, a less likelycandidate for the dating game-until recently, that is-has been softdrinks. But as the fervor over freshness spreads, don't besurprised to see an increasing range of manufacturers using productfreshness as a selling point.
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