Opinions expressed by Entrepreneur contributors are their own.
Seeking a competitive edge for your Web site? Then read andrespond quickly to e-mail requests and inquiries from customers andprospects.
Obvious, right? Well, listen up: A November 1998 report byJupiter Communications found 42 percent of Web sites do a lousy jobof responding to customer inquiries--125 top-ranked Web siteseither took longer than five days to reply to customer e-mails,never replied at all or were completely inaccessible by e-mail.According to the study, Web sites "are ignoring theopportunity to communicate with existing and potential customers,discouraging brand loyalty, and opting out of a user-initiated,one-to-one relationship."
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
