No ComparisonJudging your company against the competition could be fatal.

Comparisons are a source of endless illusion. As long as weappear to be doing better than someone else, we can feel that wemust be doing well, so we don't need to change. These illusionscan begin when we compare ourselves with our own past performance(rather than simply learning from it) or with the performance ofother organizations.

The companies we're comparing ourselves to mayallbeperforming at lower levels than the market requires. They mayallbe doing it wrong. Since every organization is unique,another company's solutions may not apply to us. Imitatingothers may take too long or come too late.