Mastering the Art of PersuasionIt's an effective way to get your point of view across to customers and clients.

According toWebster's Dictionary, manipulation isthe act of using any means necessary to force a person to dosomething that fulfills your needs, whether or not it's in hisor her best interest. Persuasion is the art of guiding someonethrough a logical progression of thoughts so that he may arrive ata conclusion that complements your views but is also in his ownbest interest. Persuasion enables other people to understand whatyou're saying and what you're feeling, and it motivatesthem to do what you believe is in their best interest.

Excerpted fromAttracting & Rewarding OutstandingEmployees