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If you've never met a die-hard angler, let us introduce youto Brandon White, founder, president and CEO of World Wide AnglerInc.-akaWorldWideAngler.com. Hisgrandfather took him fishing in the first grade. By college age,the honors student was basing his college acceptance decision onwhere he could fish regularly.
Washington College in Chestertown, Maryland, provided theangling action he craved-so much that he quit lacrosse and soccer.By the time grad school rolled around in 1996, his fishing schedulebegan disrupting his pursuit of a master's degree inpsychology. He scoured the then-sparse Internet for fishinginformation, but search results lacked. "A bell went off in myhead, saying '[The Chesapeake Bay is] a fragment of themarket,' " says White, 29. "Fishing'sregionally based all over the world. Let's build a company thatcould bethefishing brand."
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