Golden Corral in Race to Win More Market Share, Plans New Look

New York City-Golden Corralplans to sustain its growth by expanding beyond its current geographic markets and continuing to focus on advertising and promotional activities, including sponsoring next year's NASCAR Nextel Cup race. A series of new TV advertisements with the theme "Everybody deserves a good meal" will be launched in 40 markets across the country. Next year's campaign, like this year's, will be heavily product focused.

The country's number-one grill buffet chain also is developing a new restaurant prototype to showcase more prominently its varied food offerings, with ethnic foods such as Mexican, Asian and Italian. Golden Corral's current model has the offerings clustered together. -Nation's Restaurant News