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Own a small business, and like it or not, you're insaleswhether your background is in engineering, child care orlandscaping. The trouble is, "many entrepreneurs resist seeingthemselves as salespeople," says Pam Lontos, an Orlando,Florida, sales trainer and author ofDon't Tell Me It'sImpossible Until After I've Already Done It(WilliamMorrow).
So how do you excel in sales if it's not your naturalcalling? The solution is simple: Learn to do it. The good news issales is a highly learnable skill. But where can you get first-ratesales training if the $5,000 and higher daily fees charged by toptrainers are out of your budget? Top sales trainers from around thenation give you a head start in the following pages, offering theirsolutions to the 21 biggest sales problems.
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