Training DayNeed a sales trainer to whip your staff into shape? Here's how to find a winning coach.

ByKimberly L. McCall•Oct 1, 2004

Opinions expressed by Entrepreneur contributors are their own.

If your sales force is foundering, it may be time to bring in asales trainer. A sales trainer can fire up your team by teachingreal-world ways to close more deals. Here are a few tips forfinding a superlative sales coach for your team and yourbudget:

Put together a list ofvendors.As you do with other major investments, askcolleagues in similar industries for referrals. Alex Ramsey,founder and president ofLodeStarUniversalin Dallas, which provides executive coaching andsales strategies, advises entrepreneurs to check out theNational SpeakersAssociation,American Society for Training & Development, or tocontact the author of an admired book on sales.

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