Fire StartersWant to capture readers' attention? Simple: Host a sales explosion.
ByJerry Fisher•
Opinions expressed by Entrepreneur contributors are their own.
A few years ago, as a prank, a national humor magazine sent asmall "rebate check" under a fictitious business name toa famous multimillionaire. The amount of the check was somethinglike $1.06. The idea was to see if this extremely wealthyindividual (whose name you'd recognize in an instant) wouldactually cash such a puny check. And, sure enough, he did!
What that said to me is that no matter what one's station inlife, the lust for a discount--any discount--is so indelibly etchedon our psyche that it is never completely erased. Is it any wonderthat we've made the terms "sale" and its benefit,"save," the most ubiquitous in all of marketing andadvertising?
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