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Hot Sport: Making A RacketEverything old is new again as tennis's fresh young faces deliver a whole new generation of fans.

ByNichole L. Torres•

Opinions expressed by Entrepreneur contributors are their own.

Call it the Tiger Woods phenomenon: Young talent is doing forthe tennis industry what Tiger did for golf. Venus and SerenaWilliams, Anna Kournikova, Martina Hingis and others are making itcool to swing again. "The Williams sisters are just sparkling.They're good personalities and good players," says MikeMay of the Sporting Goods Manufacturers Association (SGMA).They're good for tennis-related businesses as well. Sales oftennis products have been increasing since 1997, with 2000 expectedto bring an increase of 3 to 4 percent over 1999 figures.

But May says it's not only the amazing talent that'sdriving the trend. The Tennis Industry Association has also mounteda campaign to grow interest in tennis at all levels. Attention,tennis-related businesses: Get ready to serve.

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