Rags To RichesChad Scales turned his idea for a frozen confection into $7 million.
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You have to have a few screws loose to think you can competeagainst the multibillion-dollar food giants. What's more, ittakes chutzpah to do it with little money.
But to the dismay of major food companies and naysayers alike,32-year-old Chad Scales did it--all by himself. He jumped smackinto the healthy eating craze by launching Boston Brands Inc., aBoston-based company that makes RealFruit, a dairy-, fat- andcholesterol-free frozen dessert.
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