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Make It HappenIf you're expecting business to come to you—you've got another thing coming.

ByJulia Miller

Opinions expressed by Entrepreneur contributors are their own.

I've learned over the years that the most successfulentrepreneurs either have an innate sales ability or just figure itout," says sales and direct marketing expert Alan Test.

If you, like most, fall into the second category, Test says themost important thing to do is "get out there": Talk to alot of people and determine the need for your product orservice.

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