Backward ThinkingA little reverse psychology was all these entrepreneurs needed to get cash for their business.
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Mason Gordon couldn't get his new sport,SlamBall, goingwithout money. His sport idea combined the agility of basketballwith the body contact of hockey and the excitement of extremesports. "The original concept was to create a live-actionhuman video game," says Gordon, 28, co-founder of SlamBall inBurbank, California.
But getting a new sport off the ground is a very high-capitalproposition. So Gordon took the idea to his former boss, MikeTollin of Tollin/Robbins Productions, a TV production company inthe Los Angeles area. Tollin suggested pitching the sport-was not yet in existence- TV networks to get start-upfunding.
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