Simplify, SimplifyA new magazine and Web site seek to help people enjoy the simple pleasures of life.

In the rush of modern life, as lives get cluttered with voicemails and e-mails and deadlines and obligations, it's hard tofind balance. But Christine Carville, 27, and Danielle Chang, 28,want to change all that withSimplicity, a new magazine andWeb site (www.simplicityonline.com)designed to help people enjoy the simple pleasures.

Launched in February, the idea came when Chang was living out ofa suitcase in a Hong Kong hotel room. She realized how superfluousmany things in life are and committed herself to living more simplyby redefining necessity. Says Chang, a graduate of ColumbiaUniversity in New York City, "It's important to balanceyour life and include within that balance a healthy dose ofpersonal time." Feeling that others would benefit from herphilosophy, Chang brought the idea back to the States.