'Swifties I Need You To Explain Ticketmaster To Me QUICKLY': Beyoncé Is Selling Her New Tour Tickets on Ticketmaster and the Beyhive Is Freaking OutThe only thing more intense than Swifties? The Beyhive.

ByGabrielle Bienasz

Opinions expressed by Entrepreneur contributors are their own.

After five years, Beyoncé is going back on tour — and she's selling her tickets on Ticketmaster.

In an Instagramposton Wednesday, the entertainer formally announced a tour for her most recent album,Renaissance, which came out in July 2022.

The tour is using the Verified Fan on Ticketmaster, who, along with parent company Live Nation Entertainment, was slammed for flubbing the sale of tickets for Taylor Swift'sThe ErasTour. And the internet has some concerns — and jokes.

Related:Ticketmaster Apologizes to Taylor Swift Over Sales Disaster

"Swifties I Need You To Explain Ticketmaster To Me QUICKLY" one user wrote on Twitter. Ticketmaster was also trending on the social media platform at one point on Wednesday.

Ticketmaster, 201年与Live Nation合并0, to create Live Nation Entertainment, has beencriticizedfor years for its prevalence in the ticket industry andfacedregulatory scrutiny.

But the concerns reached a fever pitch after the record-breaking sale of tickets to Swift's first tour since 2018 in November.

People hoping to buy tickets registered for the Verified Fan program, which was intended to sort bots from real people and offer tickets in presales. But the system struggled immensely under the weight ofwhat the company said was a record-breaking interest. Fans complained of long wait times, site crashing, and other malfunctions.

The fiasco led to Live Nation beinghauledbefore the Senate in front of the Judiciary Committee in late January.

Beyoncé's tour is running on a similar system that involves Verified Fan, with multiple presale registrations and tranches, at least for theNorth Americanpart of the tour. Per dates currently posted on Ticketmaster, it begins in Philadelphia and ends in New Orleans.

Ticketmaster explained in alengthy blog posthow fans might go about obtaining tickets to the Beyoncé tour in various Verified Fan registration processes. One difference is that it appears registration windows vary by city.

Still, the use of Ticketmaster generated animated conversations online about how the company might handle the demand. The company pointed to itsblog postin response to a request for comment.

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Gabrielle Bienasz is a staff writer at Entrepreneur. She previously worked at Insider and Inc. Magazine.

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