For Subscribers
Problem SolvedMarket your product to moms by showing them how it makes their busy lives easier.
Opinions expressed by Entrepreneur contributors are their own.
Joni Hilton came up with the idea for a safe, environmentally friendly cleaner when she was under her sink. There, she saw "$70 worth of expensive stuff that doesn't do what it promises," says Hilton, 50, who founded Sacramento, California-basedHoly Cow Productsin 2003. "I thought, 'Someone should invent one product that will do it all and do it safely.'"
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- Entrepr免费订阅eneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
