Porsche Listed a $148,000 Car for $18,000 By Mistake — Here's What Happened (No, They Didn't Cancel All of the Reservations).Hundreds of online reservations rolled in before the Germany-based carmaker realized the error.

ByAmanda Breen

Sjoerd van der Wal | Getty Images

It's a dream shared by manycar aficionados: owning aluxury vehicle.

SomePorschefans were ready to make it a reality when a Porsche AG dealership in China posted an online advertisement for the carmaker's latest Panamera — and mistakenly set the price at 124,000 yuan ($18,000) instead of 998,000 yuan ($148,000),Bloombergreported.

Related:Things to Keep in Mind Before Renting a Luxury Car

Naturally, hundreds of reservation fees rolled in (roughly equivalent to $135) beforePorscheacknowledged the dealership had committed "a serious mistake in the listed retail price."

In the first three quarters of 2022, Porsche delivered 221,512 vehicles to customers across the globe, a 2% increase year over year, according toa releasefrom the Germany-based company, and China remains itslargest single market.

但这并不是这条路的尽头allof the hopeful drivers who hit the "buy" button online.

Porsche toldBloombergthat they contacted the first person to make an online reservation and "negotiated an agreeable outcome" for the one vehicle the dealership had on hand. No further details were provided.

Related:Volvo's Design Team Has Reimagined the Luxury Car

保时捷与其他竞标者正取得了联系orm them of the blunder and apologize. A spokesperson toldBloombergthat those reservation fees would be refunded within 48 hours.

Wavy Line
Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Editor's Pick

Related Topics

Social Media

How This 18-Year-Old TikTok Star Built a Business With 5 Million Followers

TikToker Ryan Shakes shares how he built a devoted and engaged following.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

Science & Technology

This Is the New ChatGPT Trend That Will Enhance Your Business

ChatGPT plugins are becoming the new cool trend among entrepreneurs to enhance their businesses and engage more customers. Here are some insights into how they're impacting business enterprises, along with some potential risks that may accompany the benefits.

Living

How to Start a 'Million Dollar' Morning Routine

Restructure your morning with a few simple steps that may help to amplify your energy.