Porsche Listed a $148,000 Car for $18,000 By Mistake — Here's What Happened (No, They Didn't Cancel All of the Reservations).Hundreds of online reservations rolled in before the Germany-based carmaker realized the error.
ByAmanda Breen•
It's a dream shared by manycar aficionados: owning aluxury vehicle.
SomePorschefans were ready to make it a reality when a Porsche AG dealership in China posted an online advertisement for the carmaker's latest Panamera — and mistakenly set the price at 124,000 yuan ($18,000) instead of 998,000 yuan ($148,000),Bloombergreported.
Related:Things to Keep in Mind Before Renting a Luxury Car
Naturally, hundreds of reservation fees rolled in (roughly equivalent to $135) beforePorscheacknowledged the dealership had committed "a serious mistake in the listed retail price."
In the first three quarters of 2022, Porsche delivered 221,512 vehicles to customers across the globe, a 2% increase year over year, according toa releasefrom the Germany-based company, and China remains itslargest single market.
但这并不是这条路的尽头allof the hopeful drivers who hit the "buy" button online.
Porsche toldBloombergthat they contacted the first person to make an online reservation and "negotiated an agreeable outcome" for the one vehicle the dealership had on hand. No further details were provided.
Related:Volvo's Design Team Has Reimagined the Luxury Car
保时捷与其他竞标者正取得了联系orm them of the blunder and apologize. A spokesperson toldBloombergthat those reservation fees would be refunded within 48 hours.