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Play NiceForget cutthroat--what you need is a little sugar and spice.

ByCarol Tice

Opinions expressed by Entrepreneur contributors are their own.

Linda Kaplan Thaler is the woman behind "I Don't Wanna Grow Up, I'm a Toys 'R' Us Kid." As CEO and chief creative officer of 10-year-old Kaplan Thaler Group Inc., Kaplan Thaler has been responsible for current advertising hits like the AFLAC duck. The agency is one of the fastest-growing in America.

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