Nordstrom Has Officially Cut Ties With Ivanka Trump's BrandThe company said the brand's declining sales led to its decision.
This story originally appeared onBusiness Insider
Nordstrom has decided to stop carrying Ivanka Trump's brand, the retailer toldBusiness Insideron Thursday.
The company said the brand's declining sales led to its decision.
"Each year we cut about 10 percent [of brands carried] and refresh our assortment with about the same amount," a Nordstrom representative toldBusiness Insider. "In this case, based on the brand's performance we've decided not to buy it for this season."
Nordstrom's decision comes amidcalls for a boycottagainst retailers that carry Trump products.
Trump's brand, which sells women's clothing, shoes and handbags, was available on Nordstrom's website as recently as Wednesday. On Thursday, Trump was not listed on Nordstrom'smaster list of brandsavailable, asBusiness Insiderpreviously reported.
Trump's brand did not respond to a request for comment.
Availability of Trump's products had been declining on Nordstrom's website for weeks.
Shannon Coulter, who launched theboycott opposing Trump last fall, has been tracking the brand's inventory levels on Nordstrom's website for the past couple of months.
As recently as the first week of December, 71 different Ivanka Trump products were available on Nordstrom's website, according to Coulter.
Last week, that number dropped to 26. On Wednesday, nine products were available.
Critics of Trump's father, President Donald Trump, have called for boycotts against dozens of retailers for carrying Trump-branded products.
But Nordstrom became one of the main targets of the boycotts aftera shopper's open letter to the retailerwent viral in October. The letter called Ivanka Trump's brand "toxic" and demanded that Nordstrom stop selling it.
Nordstromresponded to the letterin November with a Twitter message that said it wasn't taking a political position by selling Trump's products.
"We hope that offering a vendor's products isn't misunderstood as us taking a political position; we're not," the company said at the time. "We recognize our customers can make choices about what they purchase based on personal views and we'll continue to give them options."
