Netflix Is Rolling Out Hours Worth of Free Fitness Content Just in Time for New Year's ResolutionsThe streaming giant will begin its new programming starting December 30.

ByEmily Rella

WebWire

The time forNew Year's resolutionsis right around the corner, and for many, that means doubling down on commitments to health andfitnessin an attempt to better themselves.

Netflix is hoping to capitalize on the popular sentiment by announcing a new partnership with Nike that will roll out at the end of this month.

Starting on December 30, the streaming giantwill beginproviding subscribers with Nike Training Club videos, released in two parts and totaling 30 hours worth of content.

Related:What's Going on With Netflix? Everything You Need to Know About the Company's Massive Fall

The first batch to roll out will include 46 videos divided among five programs, including "Two Weeks to a Stronger Core" and "Feel-Good Fitness." The collection will live under a specialized Nike area of the Netflix app but can also be accessed by simply searching "Nike."

"NTC is the ultimate training partner, providing outstanding guidance, inspiration and motivation to help all athletes reach their fitness goals," a companyreleasesaid. "The NTC workouts offered in the Netflix collection feature a dozen of Nike's world-class trainers, including Joe Holder, Kirsty Godso and Betina Gozo."

The new initiative, which includes videos designed for people of all fitness levels, will be the first of its kind for Netflix and will likely separate the streaming giant from competitors following a less-than-stellar year.

Amid acrackdown on passwordsharing andmass layoffs, Netflix has had to up thesubscriptionprices, to the dismay of many loyal users.

Related:Netflix Is Raising Prices in the U.S.

The company iscoming offa better-than-expected Q3 2022, with year-over-year revenue growth hitting 6% and has a hopeful outlook as Q4 comes to a close.

"After a challenging first half, we believe we're on a path to reaccelerate growth. The key is pleasing members," Netflix said in aletter to shareholdersat the end of the quarter. "It's why we've always focused on winning the competition for viewing every day. When our series and movies excite our members, they tell their friends, and then more people watch, join and stay with us."

As of Thursday afternoon, Netflixwas downjust over 52% in a one-year period.

Wavy Line
Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

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