NASCAR Star Danica Patrick Takes Lyft Customers for a RideUnsuspecting Lyft users had a true driving professional behind the wheel for the company's latest publicity stunt.
ByCarly Okyle•
Opinions expressed by Entrepreneur contributors are their own.
This Lyft driver gives new meaning to the term "step on it."
The company, known for its mustache-adorned vehicles, put NASCAR noteable Danica Patrick behind the wheel for a day and filmed her interactions with customers. That's like having Bobby Flay teach a high-school cooking class or hitting a kickboxing class at a gym to find that the instructor is Bruce Lee.
Related:Lyft Gives California Drivers New Protections, But Won't Classify Them as Employees
Though she often hinted at her regular job -- admitting that her husband says she drives too fast and follows too close, as well as telling a customer she loves making left turns -- her passengers didn't seem to catch on, although they admitted to being big fans of Patrick on the track. At one point, she revs the engine at a stoplight, challenging the motorist in the next lane to a race. The other driver, thankfully, did not take up the invitation.
Watch the video below.
Other well-known professionals have also taken a turn behind the wheel for Lyft, includingfootball pro Jerry RiceandKris Bryant, a third baseman for the Chicago Cubs. Keep that in mind the next time a Lyft driver looks a little familiar.
Related:General Motors Partners With Lyft to Develop Network of Self-Driving Cars
