Going Fast Is About to Get More Expensive for Some Mercedes-Benz DriversThe automaker will begin charging drivers of its electric cars a yearly subscription fee to accelerate faster.

ByMadeline Garfinkle

Courtesy of Mercedes Benz

Luxury automakerMercedes-Benzwill roll out a new line of electric cars that can go fast — at a cost.

Buyers of Mercedes' upcoming EQ all-electric models will have to pay $1,200 a year for the ability to accelerate quickly,The Drivereported. The $1,200 subscription will increase the car's max horsepower and torque and let it accelerate from 0-60 mph up to one second faster. The charge for this "Acceleration Increase" is not unlikeTesla's"Ludicrous mode," which gives drivers a boost of speed for a one-time fee of $10,000.

Related:Mercedes to Show Its Tesla-Fighting Electric Sedan in September

Mercedes and Tesla aren't the only car companies charging for features that drivers have long considered standard in traditional, gas-fueled vehicles. In July, BMW began charging owners of its electric cars $18 a month for heated seats, which was met with outrage from customers, according to theNew York Post. The response eventually prompted BMW torelease a statementclarifying its decision but assuring drivers that the new charge is here to stay.

虽然客户可能会生气s, they could be the new norm in theautomotivesector as automakers troubleshoot different systems in a changing market. As the market for new vehicles has declined in recent years, automakers have shifted their focus to developing software and subscriptions to build a continuous revenue stream, according toThe Verge.

RegardingMercedes' recent subscription package, some drivers are as resentful as BMW owners were just a few months ago, with one Twitter user saying the update is "ripping people off."

Related:Mercedes Unveils First Heavy-Duty Electric Delivery Truck

Wavy Line
Madeline Garfinkle

Entrepreneur Staff

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University.

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