Silly AdvertisingDon't be afraid to get silly-but beware!
Attend a few shows and you will see: People dress up in strangecostumes and clown makeup, feed mice to cobras, recite productbenefits at machine-gun pace, print prospects' names onold-time newspapers with heroic headlines, and anything else tocreate interest. However, unless you're in a remarkably retromarket, avoid the classic bimbo in a bikini. It will hurt you.
Excerpted fromKnock-Out Marketing: Powerful Strategies to PunchUp Your Sales
