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When Robert Ehrlich, the 42-year-old owner of Robert'sAmerican GourmetRobert's American Gourmet, needed to find a way toget the word out abouthis metaphysically oriented snack foods, hediscovered the answer not in a crystal ball but in a wireservice.
Services such as the one Ehrlich chose, PRNewswire, distributenews releases and photos to the media, financial community and evenconsumers.
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