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Network Marketing3 Top recruiters recount their successful team strategies.

BySandra Mardenfield

Opinions expressed by Entrepreneur contributors are their own.

Sales and recruiting are like the bookends of network marketing. The money you make is bolstered best when both ends are strong. As a network marketer, you should picture sales as just the tip of the financial iceberg. Recruiting, and the percentages you collect from your recruits' sales (and their recruits' sales, and so on) is what really generates the big bucks.

But recruiting requires more than obtaining someone's signature on a distributor's contract. A good recruiter develops their offspring (a network marketing expression describing one's recruits, or "downline"), much like a parent nurtures a child toward adulthood. Time and training mixed with natural talent can create superstar sellers who make their "parents" proud with residuals.

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