Design Your BusinessYour image is vital to your marketing efforts.

Jul 10, 2001

It's important to know how you are positioning your companybefore you start creating sales and marketing materials. Createimage marketing materials that are consistent with yourpositioning. And whatever you do, don't scrimp. It's worthit to pay for professional logo design and marketing materials.These materials represent you, and they need to do itprofessionally and persuasively.

Excerpted from303 Marketing Tips: Guaranteed To Boost YourBusiness

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