Marketing Buzz 07/02A retail lab to figure out how shoppes shop and saving money after the postal rate hike
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Spy Games
Tina Wilcox knows shoppers--and it's her mission to helpretailers get to know shoppers as well. Wilcox, founder of FAME, aretail brand agency in Minneapolis, has created a retail lab whereshe and her clients watch how consumers shop in a real storesetting. Her laboratory is a home and gift store called Once Famousin downtown Minneapolis equipped with cameras,microphones and anobservation room behind mirrored glass. (Recordings are alwaysannounced to customers.)
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