For Subscribers
Listen Up!If you're not advertising on internet radio, you could be missing out.
Opinions expressed by Entrepreneur contributors are their own.
According to a 2004 study by media research firms Arbitron Inc.and Edison Media Research, internet radio has an estimated weeklyaudience of nearly 19 million Americans and growing. Not only arepeople listening in online, they're also buying online.
Monthly internet broadcast (radio and video) users mightrepresent only 26 percent of the online audience, but theyaccounted for an estimated 42 percent of online spending.Advertisers can reach an audience that's in listening andshopping mode.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
