May I...?Getting permission to market to new prospects could snag you more customers.
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One of the biggest problems with mass-market advertising is thatit vies for the attention of prospects by interrupting them.That's why TV commercials have been called "dreaminterrupters"-the TV show is your dream; the commercialsinterrupt that dream. That's not so good.
On the other hand, if nobody else is interrupting the audience,the interruption is effective for you. Unfortunately, that neverhappens-and there are so many interruptions these days that peoplehave learned to ignore them. Television is cluttered withcommercial messages, and the Web is even worse. That's whyguerrillas are rapidly warming up to "permissionmarketing" on the Internet.
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