Adventures In ShoppingRides, live bands, food and, oh yeah, they sell furniture.
ByGwen Moran•
Opinions expressed by Entrepreneur contributors are their own.
When you walk into a furniture store, you probably don'texpect to see a Louis Armstrong look-alike playing in a roomresembling Bourbon Street. However, customers of Jordan'sFurniture know a visit to any one of the retailer's four NewEngland stores provides just such an adventure.
"Since everybody likes fun, it makes good business sense toincorporate entertainment into shopping," says founder andformer co-owner Barry Tatelman. "We market our stores as a funplace to visit, no matter what your age is."
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