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Kevin Bacon, who gained immortality with the cult game SixDegrees of Kevin Bacon, turns 47 this July. The game, originallydeveloped by three college students in Pennsylvania, permeatedpopular culture via word-of-mouth. It's since earned its ownreference page on Wikipedia, a free online encyclopedia built byword-of-mouth.
Wise word-of-mouth marketing works, and word on the street isthat this type of marketing is reinventing its image. Here'show to make it work for you.
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