Tubby TalkIt takes a child at heart to build a children's phenomenon.
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It's when Kenn Viselman stops the interview to baby talk apuppy out of post-surgery whimpering that I realize he's really60 percent child, 40 percent adult. With his childlike eyes, thebearer of nearly two decades of licensing and marketing experienceembraced British producer and creator Anne Wood's kid-approvedidea for Teletubbies, producing a preschool phenomenon spanning 30countries. Now, adding to popular TV shows like PBS'Noddy, Viselman's 4-year-old Manhattan licensing andmarketing firm, The itsy bitsy Entertainment Company will producefamily feature films and primetime TV series, starting with thesought-afterEloise. Here, a peek inside the mind of amarketing master.
What makes Teletubbies great? Do they have stayingpower?
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