Tourist TradeFind out how to capture a customer base that's on the move.
ByGwen Moran•
Opinions expressed by Entrepreneur contributors are their own.
Women who want to take a bit of Boston's beauty home withthem visit Mario Russo's salon to pick up nail polishes withnames like Boston Brahmin and Red Socks. Russo is also working withthe city's tourism department to provide gifts for those comingto town for next month's Democratic National Convention.
"Many people visit Boston for business and pleasure,"says the 44-year-old owner ofSalon Mario Russo. "It only makes sense totry to attract them to the salon."
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- Entrepr免费订阅eneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs