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Do you market your business on the Net? Stop! Before you investmore time or money, develop an ROI model based on these five stepsto achieve greater success:
1. Research market demand.How do people search for yourbusiness online? Choose keywords that describe your products orservices. Then check the popularity of these keywords by usingOverture'sSearch Term Suggestion ToolorWordTracker. You'll see what related offers youcould sell and which words to use in your marketing copy to relateto your audience better.
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