That's OutrageousA dash of good humor and a pinch of zany can be all it takes.
ByGwen Moran•
Opinions expressed by Entrepreneur contributors are their own.
Brooks O'Kane thinks nothing of challenging his customers .. . to games of Ping-Pong, that is. In fact, the 39-year-oldSunpoint Products founder actually printed that challenge on one ofhis company's products-and he's had more than one customertake him up on it.
Such outlandish stunts have become the hallmark ofO'Kane's marketing strategy for his company's twoprimary products, ClearVue glass cleaner and Red Cross Nursedisinfectant. His cheeky style has helped him grow his Lawrence,Massachusetts business from zero to $5 million in less than fiveyears. (Although he's since sold the ClearVue name andautomotive aftermarket business to Turtle Wax, he maintains thelicense to distribute the product to retailers.)
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