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Master The MeetingMake the most of meetings

ByKim T. Gordon

Opinions expressed by Entrepreneur contributors are their own.

In the classic '80s movieWall Street, CharlieSheen's character, Bud, pins his hopes on winning the accountof shady Wall Street mogul Gordon Gekko, chillingly played byMichael Douglas. In an early scene, Bud has spent the whole daysitting in Gekko's outer office on the chance his prospect willtake a few moments to meet with him. When the two finally do meet,Bud quickly learns he's way out of his league, thoughultimately he's able to impress Gekko with his persistence (andhis inside information). From that one meeting, a relationship isborn that changes Bud's life forever.

Sometimes, your entire future can rest on the results of asingle meeting. People hire people, not companies, and they hirepeople they like. Meetings are your most importantrelationship-building tool. For most entrepreneurs, successfulmeetings are essential to growth and long-term success. You maymeet with prospects regularly to sell your product or service, oryou may have meetings only at critical times, such as whenyou're seeking investors. Either way, successful meetingsrequire polishing specific strategies and skills. Here are fiveways you can get better results from all your prospectmeetings:

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