License To ProfitMake your play for a piece of the $100 billion licensing market.
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To many, it seems to be the key to a gold mine. Putting a NotreDame logo, a Lion King character or a Jurassic Park graphic on yourproduct means guaranteed success, right?
For a sure thing, prepare for a frustrating search. But ifyou're willing to put some time and effort into making yourproduct work, buying the licensing rights to a well-known productor name can substantially increase your chances for success.
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