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Q:I want to offer cooking classesin our gourmet kitchen store as a way to get new business.What's the best way to promote this to new and existingcustomers?
A:Sharing your talents in thekitchen is a terrific way to attract new customers and buildloyalty with those who already patronize your store. There are avariety of low-cost ways to advertise your cooking classes. You canpost signs in your store and hand out fliers advertising theclasses. If you haven't already, start collectingcustomers' contact information, including their home and e-mailaddresses. Use this information to send them postcards or e-mailsannouncing the classes. If you have a Web site or an e-zine,mention the classes there, too.
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