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消费者喜欢收集他们“被证明reand done that"--that's why there's a gift shop at thetop of the Empire State Building and poised cameras capturingterrified expressions on the last dip of every famous rollercoaster. And with the strong economy putting more vacationers onthe highway, researchers have tallied Americans spending $1.17billion on souvenirs and novelties in the past year, a 20 percentincrease from the year before. Americans' love for regionallyflavored items, in particular, gives entrepreneurs the chance tocounteract the homogeny of huge corporate retail outlets.
"When people travel, they really want to experience theregional flavor of particular places," says Pam Danziger,president and CEO of Unity Marketing in Stevens, Pennsylvania."But today, if you go down any superhighway in the country,it's as though you could be anywhere because the malls andstores are all the same."
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