No More Mr. Nice AdCute doesn't cut it. To succeed, you've got to be more aggressive.
ByJerry Fisher•
Opinions expressed by Entrepreneur contributors are their own.
Tamara Simon, who operates Koss Property Management Inc. inSeattle, sent in an ad that one could say "makes nice."It's agreeable, well-spoken and, yes, even cute-an adyou'd take home to mother.
But in the world of competitive advertising, where you need tostrap on an ammo bandolier, brave the elements and go out there forbattle, Simon might want to be more forceful and pithy. Remember,you're living in a world desensitized to advertising. Justputting your name at the top of an ad and having a sunny theme linefollow won't always cut it.
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