Opinions expressed by Entrepreneur contributors are their own.
Fashion often gets a bad rap for its toothpick-sized, waifymodels and its way-too-small sizes. French Rags, a businessopportunity company based in Los Angeles, attempts to banish thesenegative vibes by showing women they can be both comfortable andfashionable in clothing designed for real women. Just ask HillaryClinton, who's been seen sporting French Rags attire.
For Alexis Holt, 27, French Rags was exactly what she wanted ina career. With previous experience in management for twohigh-powered retail clothing stores in San Francisco, she became aFrench Rags consultant in May 1999. The company has about 110consultants nationwide; collections are sent to consultants'homes four times a year. Consultants then organize appointments, or"trunk shows," where clients view the clothes. Though theaverage outfit costs around $800, Holt says the line appeals tobusinesswomen who like French Rags' variety of flatteringstyles.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- Entrepr免费订阅eneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs