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Voice LessonsTalk up your marketing efforts with a strong voice-messaging system.

ByLeann Anderson

Opinions expressed by Entrepreneur contributors are their own.

Back in the good old days, we could count on talking directly tothe owner of the general store any time of day, any day of theweek. Today, there simply isn't enough time for business ownersto be personally available to every customer.

So what's the answer? Ironically, technology might be theway to personalize our impersonal world--and, at the sametime, provide an excellent marketing opportunity.Effective marketing means being able to set yourselfapart from your competition by offering ways to saveyour customers time and frustration. Consumerswant customization, convenience and speed in accessingproducts and services, and technology can provide all thosethings--particularly in the area of voice-messaging systems.

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