Nuts & BoltsInformation overload? Database programs help fine-tune your important company data.
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There's no doubt that computers are great at processing,storing and retrieving data. But, as the saying goes, computers areonly as smart as their owners. And unless you have the properdatabase program and know how to use it, you and your company arelikely to suffer from data deficiency, the malaise that comes whenyou're unable to easily track customers, suppliers andproducts.
Database programs were invented to make processing your datarelatively simple, so you can accomplish the more important task ofanalyzing it. In case you doubt the importance of such information,think of this: Database programs can tell you when and where youship your most popular product, show you how to target potentialcustomers, allow you to keep clear and concise records about theproducts you're building, and more.
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