Look Before You LeapIn <i>What Were They Thinking? Lessons I've Learned From Over 80,000 New Product Innovations and Idiocies</i>, product development consultant Robert McMath reveals why some products succeed while others fail miserably.
Opinions expressed by Entrepreneur contributors are their own.
"Today is the first day of the rest of your life" isan excellent adage for addictive personalities or people who havebeen through an upsetting experience. It's a horrible way forbusinesses to operate, though, and that's what many companiesare doing.
To produce tomorrow's successful products, you must be awareof what has already succeeded and failed. Sure, times change.Tastes come and go. Fashion is fleeting. Just because an ideafailed yesterday doesn't mean it will flop tomorrow. But unlessyou understandwhythe concept failed, odds are you'llmake the same mistakes again.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts