'I Have Tears In My Eyes From Laughing So Much': Wendy's Rips Into McDonald's French Fries In Savage New BillboardsThe brand's advertisement has taken Twitter by storm.
ByEmily Rella•
Fast-food rivalries have been longstanding, and perhaps no rivalry has been more fun to watch over social media than that between Wendy's and McDonald's.
From Wendy's savagely slamming the Golden Arches on Twitter over the seemingly foreverbroken ice creammachines to the former calling its newhot honey chicken sandwich"anything but McBland," it's safe to say that the two know how to riff each other when it comes to who reigns supreme.
Wendy's latest not-so-subtle campaign is taking it one step further, and it looks like social media has caught on rather quickly.
Related:Wendy's Roasts Jack in the Box by Making Fun of McDonald's: 'Somehow Not the Worst'
Over the past few months, Wendy's has put billboards up around Chicago advertising its famous French fries after the recipe was reformulated in August 2021 to maintain a fresher and crispier consistency upon delivery.
"What we've done is balance the cut of the fry and kept a little bit of the skin of the potato on the fry to be able to drive flavor," Wendy's President Kurt Kane said at the time. "We used a batter system that allows us to be able to maintain crispiness, both when they're fresh and hot out of the fryer as well as several minutes later."
The billboards read "hot and crispy fries don't arch, just sayin'" alongside a photo of a folded fry that has an uncanny resemblance to half of the "M" in the famous McDonald's Golden Arches symbol.
Naturally, Twitter took note and had a field day with it.
我爱你们@Wendysbut@McDonaldsfries are god tier. Y'all okay thoughpic.twitter.com/G3G3fBRlQb
— Lola S. (@LolaSkye_93)February 3, 2022
@Wendysy'all have no chill#Wendys#McDonaldspic.twitter.com/Yf5GZBIdbK
— Karyna (@ViciousPinky)February 17, 2022
Oomph!pic.twitter.com/ceqv2YNg4U
— Joel_Engineer (@Joel_Engineer)February 18, 2022
Dang@Wendysyour flame skills are lol@McDonalds. Chicago on western and armitage.pic.twitter.com/QxCoznJ08H
— Hedo (@BlueFoots)February 23, 2022
"I have tears in my eyes from laughing so much," one usercommentedbelow one of the billboard photos. "I love how savage@Wendysis."
“Twitter的not enough..so we're taking it to the streets now, huh, Wendy's,"another jokedalongside a crying laughing emoji.
Related:Wendy's is Reformulating Their French Fries
Wendy's eventweeted backa sly face emoji at one of the original posters, playing along with the social media fodder.
The fast-food chain still maintains that their fries are preferred 2:1 to McDonald's.
Your move, Mickey D's.
Wendy'swas up12.59% year over year as of Friday afternoon.
