Opinions expressed by Entrepreneur contributors are their own.
IT SOUNDS TOO good to be true. Martin Baird--founder of Robinson & Associates Corp., a marketing management firm, in Phoenix--was mentioned in theArizona Republicnewspaper's small-business column. "From that, I was asked to do seminars for USWest phone company," says Baird, "who then purchased close to 500 copies of my marketing book. I was also asked to speak at the Western Entrepreneur's Conference. All that is the direct result of one news release."
The moral of the story? News releases work. And, if you want your business to get media exposure--whether it's in a newspaper or magazine, on television or radio--you'll need a news release and a media kit. You can successfully prepare both of these yourself, if you follow a few simple guidelines.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
