How Brands Can Win With SnapchatTips for pros wondering how to use the social media app effectively.
ByKevin Allen•
This story originally appeared onPR Daily
Brands and publishers are finally starting to use Snapchat effectively, which begs the question: How?
A recent ONA14 session fromWashington Postdigital editor Masuma Ahuja gained a ton of attention, including a piecefrom Poynterthat breaks down some of the highlights. Here are a few key takeaways:
- You can't engage on Snapchat the same way you would on Twitter or Instagram.
- 所以und like people talk on Snapchat.
- Keep it short and keep it visual.
- When you plan to take users' snaps and turn them into curated content, let them know exactly what you plan to do.
- 提前回来了。
Check out Ahuja's tips in this video as well:
