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Hard To Get ByMarketing to today's discriminating customers takes a little ingenuity.
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Once upon a time, customers were just plain customers. But thesedays, there's a different breed. Today's customers arewiser, expect superb service, are more sophisticated about makingpurchases, demand higher quality, are less forgiving of mistakes,are often under pressure, and are frequently in a hurry.
Because today's customers are guerrilla consumers, the bestway to satisfy them is with guerrilla marketing. That meansmeeting-and then exceeding-customer expectations.
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